Recognition & trust
An assessment leading investors rely on.
Waterland · Soho Square · Egeria · LDC · Blackstone · Hg · Nordic Capital · Ardian · Verdane · IK Partners · FPE Capital · ECI Partners · Partners Group
An inside-out assessment of a target’s revenue engine — does the commercial function have what it takes to deliver the growth case, and what exactly would it take to accelerate it?
GTM due diligence (GTM DD) is a pre-deal assessment of whether a target’s commercial engine — go-to-market strategy, pricing, sales execution and revenue operations — can actually capture the opportunity the investment case depends on. Where commercial due diligence looks at the market from the outside in, GTM DD looks at the company from the inside out.
Commercial DD tells you whether the market is attractive. GTM DD tells you whether this company can win in it — and hands you a plan to make sure it does.
The market thesis is rarely what goes wrong. Returns are far more often made or lost on execution — pricing, pipeline, conversion, retention and the ability to scale the commercial team. GTM DD pressure-tests exactly that, so you enter with conviction and a plan rather than a hypothesis.
Every assessment runs on the proprietary Altius 23-topic framework — combining the rigour of a strategy consultant with the depth of a commercial-excellence specialist, so nothing important is missed under deal pressure.
| Group | Focus |
|---|---|
| A · Proposition & Pricing | Offer, differentiation, packaging, pricing model & levels |
| B–D · Market & Demand | ICP & segmentation, GTM strategy, positioning, demand generation |
| E–G · Sales Engine | Pipeline & forecasting, methodology, acquisition, retention |
| H–L · Operations | People, incentives, operating model, tooling, governance |
Align on the value thesis; pull CRM, pipeline and commercial KPI data.
Work through the 23 topics — analysis, management & customer conversations, benchmarking.
Size the opportunity behind each lever and sequence the workstreams.
Pressure-test with management, then deliver the assessment and plan.
A pre-deal assessment of whether a target’s commercial engine — go-to-market, pricing, sales and RevOps — can deliver the growth case, with an actionable value creation plan.
Typically two to four weeks, aligned to the deal timetable, without placing heavy demands on the target’s team.
Commercial DD assesses the external market; GTM DD assesses the company’s own ability to capture it. They are complementary.
Two senior experts per mandate — ex-strategy consultants, PE operating partners and industry specialists, 15+ years each. No juniors.
Tell us about the deal and the value thesis. We’ll tell you honestly how we’d help — and whether we’d change your conviction.