Accelerate your growth.
Altius is the specialist in GTM due diligence and commercial value creation for private equity, assessing how a business can capture its growth, then making it happen. End to end, senior-led, never juniors.
Logos denote some of the organisations Simon has advised or worked with over his career, including through prior firms.
Most diligence assess the opportunity. We show you how to capture it.
Two senior minds on every mandate.
We believe in collaboration, and in the symbiotic skills that come from putting the right minds together. Every mandate is run by multiple senior experts, fifteen years' experience each at minimum, who divide the work, cover more ground, and challenge each other at every turn.
Owns the standard.
Present on every mandate. Oversees the work end to end, de-risks delivery, and holds it to a consistent, battle-tested methodology — so quality never depends on who happens to be in the room.
Owns the depth.
A senior functional or domain specialist — or a second strategy operator. Ex-strategy consultants and PE operating partners who bring first-hand expertise to the exact commercial question in front of us.
Revenue growth, end to end.
GTM strategy, pricing and sales execution under one roof — from pre-deal diligence through implementation to exit.
End-to-end commercial diagnostic
A holistic review of the whole commercial engine, diagnosing the root causes of underperformance rather than treating the symptoms.
Pricing & commercial excellence
Led by senior pricing and commercial-excellence specialists from top-tier firms, delivering best-in-class transformations.
Sales acceleration
Led by senior commercial operators and former operating partners. Hands-on implementation, not just advice.
From diligence to exit narrative.
GTM Due Diligence
Can the business capture the growth, and what will it take? Assessment and plan delivered in 2-4 weeks.
+ Value creation planImplementation
Pragmatic workstreams that solve the hard commercial problems and embed the change in the business, rather than a plan that sits on a shelf.
Hands-on deliveryExit Planning
Evidence of a professionalised commercial function, and a credible account of the growth a buyer still has left to capture.
VDD chapterA 23-topic commercial assessment.
A proprietary framework combining the rigour of a strategy consultant with the depth of a commercial-excellence specialist, end to end across the revenue engine. Twenty-three topics across five areas.
Do the right customers still want what you sell — at that price, in that package?
Everything upstream lives here: what you sell, who it's for, how it's packaged and priced, and whether the market still wants it. Product-market fit is not a one-off achievement — markets shift, buyers change, and yesterday's proposition quietly drifts out of fit. When growth stalls, this is where the real cause most often hides.
Do the right buyers know you exist?
How your ideal customers discover you: the channels, the content, the campaigns, the signals — and whether they reach the buyers you actually want, rather than just an audience.
Do you convert interest into revenue?
The motion from first conversation to signed contract: qualification, pipeline discipline, proposals, negotiation, onboarding. The place every management team looks first when growth slows — and often the symptom rather than the cause.
Do you keep and grow what you win?
Whether customers stay, renew, expand, and refer — and whether you hear what they're telling you. Staying close to your customers is not the end of the funnel; it's how question one stays answered. The funnel isn't a line — it's a circle.
Is the engine run with owners, data, and rhythm?
The engine room beneath the other four: the right people in the right roles, your customer truth captured and connected in one place, and a regular operating rhythm that turns plans into progress. Unglamorous — and load-bearing.
Deep experience across sectors.
The practical playbook for mid-market leaders.
How to drive revenue growth in the AI-powered sales era — written by our founding partners. The definitive guide for commercial leaders navigating the intersection of traditional GTM and modern, AI-driven sales.
Get it on Amazon →
Simon Andreas Hofmann
Simon brings over fifteen years of top-tier consulting, investment and in-house commercial leadership experience. He has led and advised on hundreds of commercial and pricing transformations, combining deep expertise in go-to-market strategy, pricing, packaging, value proposition design and sales with a pragmatic, execution-focused mindset.
He is a sparring partner on every Altius engagement — setting the standard, overseeing quality, and holding each mandate to the same methodology, so what a client gets never depends on who happens to be in the room.
Every engagement is staffed from a network of more than 200 independent senior experts, matched to the commercial question in front of us.
Ready to aim higher?
We tailor our work around your needs. Let's discuss how we can help you understand — and grow — the revenue engine.