Practical, operator-grade thinking on GTM due diligence, pricing and commercial value creation for private equity — from the senior experts who deliver it.
GTM due diligence assesses whether a target's revenue engine can actually deliver the growth case — not just whether the market is attractive. A definitional guide for PE deal teams.
CDD sizes the market from the outside in; sales DD assesses commercial capability from the inside out. A side-by-side on scope, method and when to use each.
Our proprietary framework for assessing a company's full revenue engine — from proposition and pricing to sales execution and operations. A walk through all 23 topics.
A prioritised, impact-sized plan management will actually own, delivered in 2–4 weeks. The structure of a VCP that drives revenue growth post-deal.
How AI is reshaping the mid-market revenue engine — and what it means for pipeline, pricing and sales productivity. Companion thinking to our book.
Pipeline, forecasting, methodology, enablement and team — the areas a sales DD must cover, and the red flags that move a deal.
Packaging, monetisation model and price levels are often the fastest route to margin. Where commercial excellence finds the upside first.
At exit, show buyers how the revenue engine has been professionalised — and what upside remains. What belongs in a commercial VDD chapter.
A definitional guide to sales due diligence — what it assesses, what it delivers, and how it relates to GTM and commercial DD.
Turning the value creation thesis into an operating reality during the hold — a live plan for professionalising the commercial function.
