The Altius 23-topic framework is a structured method for assessing a company's entire revenue engine — from proposition and pricing through to sales execution and operations. It combines the rigour of a strategy consultant with the depth of a commercial-excellence specialist.
One framework, 23 topics, four groups — a complete, benchmarked view of commercial capability, with nothing left to instinct.
Under deal pressure, the biggest risk in assessing a revenue engine is a blind spot — an area that never got examined because time ran out or no one thought to ask. A framework removes that risk. It ensures every engagement covers the same ground, to the same depth, and produces a view that is consistent, benchmarked and comparable across deals.
The 23 topics are organised into four connected groups that follow the logic of the revenue engine — from what you sell, through who you sell to, to how you sell and how you scale.
| Group | Focus | Representative topics |
|---|---|---|
| A · Proposition & Pricing | Offer & monetisation | CVP & market fit · Product lifecycle · Differentiation · Packaging & bundling · Pricing model & levels |
| B–D · Market & Demand | Targeting & pipeline | ICP & segmentation · GTM strategy · Brand & positioning · Marketing & demand generation · Lead management |
| E–G · Sales Engine | Execution & retention | Pipeline & forecasting · Sales methodology · Customer acquisition · Account growth · Churn & customer success |
| H–L · Operations | Enablement & scale | People & leadership · Incentives & comp · Scaling · Sales tools & CRM · Governance · Commercial terms · Cadence & KPIs |
Each topic is evaluated against evidence and benchmarks, then rated — so the output is a defensible, comparable picture rather than a set of impressions.
The topic-level ratings roll up into a clear view of capability and, crucially, of where the constraints on growth actually sit. That view feeds directly into a commercial value creation plan — the prioritised, quantified set of workstreams that turn the diagnosis into growth.
The full commercial function across four groups — proposition and pricing, market and demand, the sales engine, and operations — spanning 23 individual topics.
Commercial DD assesses the external market. This framework assesses the internal revenue engine — the ability of the company itself to capture the opportunity.
A focused assessment is typically completed in two to four weeks.
Yes. It is the Altius method, combining strategy-consulting rigour with commercial-excellence depth, refined across many private-equity engagements.
We tailor our work around your needs. Let's discuss how we can help you understand — and grow — the revenue engine.
