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The fastest, highest-margin lever in the hold. We optimise price realisation, packaging, monetisation and discipline across the commercial function — hands-on, alongside your team, not from the sidelines.
This is a post-deal, holding-period programme to grow revenue and margin through better pricing and a sharper commercial engine. It moves a portfolio company from prices that have drifted from delivered value — and discounting no one controls — to a deliberate, well-governed pricing system that captures the value the business already creates.
Few levers move profit as fast as price — and in most mid-market businesses it is the most under-managed. We turn that neglect into margin.
A small improvement in realised price flows almost entirely to the bottom line. For a typical mid-market business a 1% gain in realised price can lift operating profit by mid-single-digit percentages — well ahead of an equivalent gain in volume or a cut in cost, and with little marginal cost to serve. Pricing programmes in private-equity portfolios routinely target 3–7% of margin, with the first wins visible inside a quarter or two.
| Lever | What it is | Where the upside is |
|---|---|---|
| Price level & realisation | Headline prices vs what is actually collected | Stale list prices, under-priced segments, silent erosion |
| Discounting & leakage | The gap between list and realised price | Unmanaged discount authority, rebates, cost-to-serve never recovered |
| Packaging & bundling | What is grouped, gated and tiered | Good/better/best paths, upsell, add-on monetisation |
| Monetisation model | How you charge — seat, usage, tier, outcome | Aligning the charge to delivered value and customer growth |
| Segmentation | Where willingness to pay diverges | Differentiated pricing by segment, persona and use case |
Map price realisation, discount leakage, packaging and model against evidence and benchmarks to locate the real upside.
Quantify each lever and rank by impact, effort and risk — ruthless about what comes first.
Build the new price architecture, packaging, monetisation and discounting guardrails — segment by segment.
Roll it out with the sales team, arm them to hold price, and track realised price so the gains stick.
| Horizon | Focus |
|---|---|
| 0–3 months | Quick wins — discount discipline, price realisation, stale-price refresh |
| 3–6 months | Packaging, bundling and tier redesign |
| 6–12 months | Monetisation model and segmented pricing |
| 12–24 months | Embed pricing governance and build exit-story evidence |
Every engagement is run by two senior experts — pricing and commercial-excellence specialists from top-tier firms, alongside operators who have carried a number themselves. Because we implement with your commercial team rather than hand over a slide pack, the new pricing discipline becomes how the business runs. See where it fits in the wider plan in how to build a commercial value creation plan.
Because an improvement in realised price flows almost entirely to profit. For a typical mid-market business a 1% gain in realised price can lift operating profit by mid-single-digit percentages — far more than an equivalent gain in volume or cost, with little marginal cost to serve.
Post-deal. Pricing and commercial excellence is a holding-period value-creation workstream, delivered hands-on. The pre-deal diagnosis of where the upside sits is part of our GTM due diligence.
Discount discipline and price-realisation wins typically land in the first one to two quarters. Packaging, monetisation and segmentation build to full run-rate over roughly 12 to 24 months.
The risk is widely overestimated when changes are targeted by segment. We test, segment and bring sales with us, so realised price improves without triggering churn.
Tell us about the business and the value thesis. We'll tell you honestly where the pricing upside sits — and how we'd capture it.